Ahead of the screening, Los Angeles government officials proclaimed that May 6th will now be known as “Vida Day”.
“L.A. is the creative capital of the world — and we need diversity in front of and behind the camera to bring the most remarkable stories to life,” said Mayor Garcetti. “Starz’s ‘Vida’ puts a spotlight on one of our most vibrant communities and opens doors for more Angelenos to pursue their dreams in the entertainment industry.”
– Eric Garcetti, Mayor, City of Los Angeles
“On behalf of the California State Assembly and the 63rd Assembly District, congratulations on the premiere of ‘Vida’. While Latinos, women, and the LGBTQ Latinx community are often underrepresented in modern media, ‘Vida’ offers an authentic depiction of East Los Angeles’ most diverse communities. I look forward to seeing STARZ’s continued commitment to promoting and celebrating diversity in Los Angeles. I wish you continued success.”
– Anthony Rendon, California State Assembly Speaker
Attendees include cast members Melissa Barrera, Mishel Prada, Ser Anzoategui, Chelsea Rendon, Carlos Miranda, Maria Elena Laas, Ramses Jimenez-Torres, Elizabeth De Razzo, Elena Campbell-Martinez, Erika Soto, Luis Bordonada, Adelina Anthony, Renée Victor and Rose Portillo; and Creator, Showrunner, Executive Producer Tanya Saracho; Composer Germaine Franco; Starz Executives: Chris Albrecht, Carmi Zlotnik and Marta Fernandez; and Government Officials Curren Price, Jeff Prang and Kevin DeLeon.
Other notable guests include: Stephanie Danler (Sweetbitter, STARZ), Ella Purnell (Sweetbitter, STARZ), Paul Sparks (Sweetbitter, STARZ), Daniyar (Sweetbitter, STARZ), Stuart Zicherman (Sweetbitter, STARZ), Cameron Esposito (Take My Wife, STARZ), Rhea Butcher (Take My Wife, STARZ), Stephanie Beatriz, Lamorne Morris, Luis Guzmán, Bethany Mota, Kim Estes, Erin Lim, Kelsey Scott, Robert Sepulveda Jr. and Soko.
About the show: An official episodic selection and Audience Award winner at the 2018 SXSW Film Festival, “Vida” is a half-hour STARZ Original Series focusing on two Mexican-American sisters from the Eastside of Los Angeles who couldn’t be more different or distanced from each other. Circumstances force them to return to their old neighborhood, where they are confronted by the past and surprising truth about their mother’s identity.