Tommy Hilfiger and Gigi Hadid will co-design their second collection for Spring 2017 and launch
the “❤ to be Part” initiative, inviting consumers to collaborate in shaping the collection and runway show.
AMSTERDAM, THE NETHERLANDS (October 26, 2016) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the continuation of supermodel Gigi Hadid’s global ambassadorship for Tommy Hilfiger womenswear for Spring 2017, including apparel, footwear, accessories and fragrance. Following the inaugural Fall 2016 collaboration and launch of the TommyXGigi collection at New York Fashion Week, Tommy and Gigi will co-design a second collection with a new twist: the “❤ to be Part” initiative will invite consumers to contribute to the collection by deciding and voting on their favorite styles. The winning pieces will be produced and sold globally as part of the #TOMMYNOW fashion show in February 2017, with all looks instantly available the moment they hit the runway.
From October 21st to 31st, 2016, 14 designs – including polos, denim, bombers and hoodies – will be revealed on tommy.com, Tommy Hilfiger’s social media channels, and through an exclusive media partnership on Refinery29.com. Over the 10 day period, consumers will vote for their favorites and the top four styles will be produced as part of the TommyXGigi collection. The looks will be shown on the runway in February, and available instantly to consumers globally. The concept builds on Hilfiger’s vision to democratize fashion, and gives Gigi’s fans worldwide the opportunity to take part in the second season of the TommyXGigi collection.
Hadid’s continued ambassadorship reflects Tommy Hilfiger’s strategic commitment to expanding its women’s businesses globally – including design direction, store design, merchandising, presentation and communication – and presenting a new vision for Tommy Hilfiger womenswear.
About Tommy Hilfiger
With a brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, athletic apparel (golf and swim), socks, small leather goods, home goods and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the Tommy Hilfiger and Hilfiger Denim brands is available to consumers worldwide through an extensive network of Tommy Hilfiger and Hilfiger Denim retail stores, leading specialty and department stores, select online retailers, and at tommy.com.
About PVH Corp.
With a heritage going back over 130 years, PVH Corp. has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 30,000 associates operating in over 40 countries with over $8 billion in 2015 revenues. We own the iconic Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Speedo*, Warner’s and Olga brands and market a variety of goods under these and other nationally and internationally known owned and licensed brands.
*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International, Ltd.