A Girl and Her Curls – Julissa Prado, Successfully Addresses the Need of a Niche Market

  Julissa Prado is the founder of Rizos Curls, a company that encompasses what she calls the 3 C’s — curls, community, and culture. Growing up, she went through many phases with her curly hair. She hid it in a tight ponytail, sprayed it stiff, and even straightened it with a clothes iron. She saved …

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