(Rachel Platten, Afo Verde – Chairman & CEO Latin America, Spain and Portugal, Sony Music and
Prince Royce / Photo Credit: Kawai Matthews for Sony Music Latin)
THE INDUSTRY’S MOST DECORATED LABEL CELEBRATES
AN INCREDIBLE NIGHT WITH ITS ARTISTS
Following Latin music’s biggest night, Sony Music Latin’s Official Latin Grammy® Afterparty kept the party going long after the awards show ended. The red carpet star power proved impressive with an array of artists and celebrities in attendance including: Alejandro Lerner, Andrés Cepeda, Babasónicos, Becky G, Carlos Vives, Charlie Zaa, ChocQuibTown, Dani Martin, Diego Torres, Dvicio, Draco, Emicida, Enrique Iglesias, Fonseca, Gaby Moreno, Gadiel, Guadalupe Pineda, iLe, Illya Kuryaki & The Valderramas, Kevin Johansen, Jacob Forever, Rachel Platten, Joss Favela, Julieta Venegas, Kany García, La Adictiva Banda San José De Mesillas, Leslie Grace, Los Fabulosos Cadillacs, Mau y Ricky, Meteoros, Niña Pastori, Play-N-Skillz, Prince Royce, Reik, Santiago Cruz, Sin Bandera, Tania Libertad and Yandel, amongst others, who concluded a busy week with a bang at Sony’s legendary annual bash. The exclusive and coveted celebration took place at the XS Nightclub in the Encore Hotel.
Sponsored by Sony/ATV Music Publishing, Entravision Communications Corporation, Heineken, City National Bank, Voli Vodka, Sony Electronics and Buchanan’s, the star-studded event began with red-carpet arrivals at 10 p.m., followed by captivating sounds from some of music’s biggest DJs from around the world including Happy Colors, Victoria Van Damn and a closing set by EDM sensation Dillon Francis who delivered an unforgettable performance. Guests enjoyed signature Voli and Buchanan’s cocktails, mingled and danced the night away in the company of colleagues and industry VIPs.
Sony Music Latin, the leading label representing Latin music’s biggest artists, had a triumphant night of wins from the following: Carlos Vives, Djavan, Fonseca, Gente De Zona, Illya Kuryaki & The Valderramas, India, Julieta Venegas, La Sonora Santanera, Los Fabulosos Cadillacs, Martinho da Vila, Niña Pastori and Yandel.
Sony Music also distinguished itself at the show with some of the night’s best performances from Carlos Vives, Diego Torres with Rachel Platten, Fonseca, Farruko, Gente De Zona, Joss Favela, Las Tres Grandes: Eugenia León, Tania Libertad and Guadalupe Pineda, Los Fabulosos Cadillacs, Prince Royce with Gerardo Ortiz, Reik, Yandel and Wisin. Additionally, the telecast featured a special performance by the 2016 Latin Recording Academy® Person of the Year, Marc Anthony and Jennifer Lopez.
The 17th Annual Latin GRAMMY® Awards were broadcast live from the T-Mobile Arena in Las Vegas and televised on the Univision Network.