NEW YORK – Thursday, February 20 – Grammy nominated DJ/Producer Avicii is set to release TRUE (AVICII BY AVICII), the groundbreaking remix album of his mega-successful debut TRUE, released last September on PRMD/Island Records.
TRUE boasted “Wake Me Up!,” which was the fastest selling single of 2013 and hit #1 in 84 countries, topping multiple radio formats worldwide. And follow up single “Hey Brother” is already rocketing up the charts. TRUE confirmed Avicii’s status as one of music’s true global stars. Fusing charging dance rhythms with folk-esque riffs and vocals, as well as displaying a stunning adeptness for melody, his is a sound that has galvanized charts across the world.
Now, fresh for 2014, Avicii is set to offer up an entirely re-contextualized version of TRUE that delivers the album in a new, uniquely exciting light. Each rework by Avicii sees him toy with the original tracks in an innovative format that showcases not only craftsmanship but a remarkable willingness to experiment and explore.
Avicii said, “It’s rare when an artist has an opportunity to rethink from a different perspective an entire work. I was excited to share this new take on TRUE.”
Showcasing a multitude of dance floor styles is thus at the forefront of what makes this such an exciting body of music. The harmonic, big room charm of “Wake Me Up!,” which works a rolling, bass-heavy twist on the original is a bold contrast to the synth-rich, disco-inspired rework of “You Make Me” but one that defines Avicii’s prodigious musical outlook. A recurring theme throughout the remix album, further exemplified by the juxtaposition of storming, club-ready edit of “Hey Brother” with a a brilliantly left-field, down-tempo remix of “Shame On Me,” TRUE (AVICII BY AVICII) is a conceptual masterstroke. Fresh and exciting, it manages to retain the personality of TRUE, whilst simultaneously extending the appeal of what made TRUE such a groundbreaking debut album.
About PRMD Records:
PRMD Records (pronounced pyramid) is the newly launched independent record label behind emerging artists Cazzette and Morten Breum, as well as global icon Avicii. Based in Sweden, PRMD Records’ primary focus is on releasing electronic music. It also has a string of recording studios and video production facilities to help develop its talent. With a strategy of creating innovative campaigns and taking the music to the fans first before the market, PRMD has already grown into a label with a forward thinking reputation. To date it has executed the successful worldwide campaigns of both Cazzette’s ‘Eject’ album and Avicii’s debut album TRUE.
The multi-platinum, two times Grammy nominated Aviciiis renowned for his spectacular live shows, bringing audiences to ecstatic moments of party bliss and ‘driving the crowd bonkers” (Rolling Stone). After just three years of performing, Aviciirocketed to the #3 position on DJ Mag’s yearly poll of the Top 100 DJs and was appeared on Forbes Most Powerful Artists Under 30 in 2013 and 2014. His first album, last year’s TRUE, was named Album of the Year by Elektro and the New York Times called Avicii “savvy and timely”, and “an artist carrying today – and tomorrow – on his shoulders.” Dancing Astronaut wrote,”.timeless.an hour of excellence.” “Wake Me Up”, the first single from the album, was #1 in 81 countries, is triple platinum in the US, and the video for the track has been watched over 235 million times on Youtube alone. “Hey Brother”, his current single, is exploding at radio and he has just launched “Addicted to You” internationally.
Avicii broke out with his international mega-hit “Le7els”which conquered club charts worldwide, garnered over 83 million YouTube views and sold over 4 million singles; and “Silhouettes,” which netted over 40 million views. 24-year old Avicii leads the next generation of electronic music producers to explode, propelling him into the ranks of superstar DJs who are able to perform to massive crowds. He is the face of Denim and Supply Ralph Lauren which has been a true creative partnership between Avicii and the brand. Aviciiand manager Ash Pournouri have donated over $2.5 million to hunger initiatives through their House for Hunger charity, including royalties from Avicii X You, the first ever worldwide music collaboration.
#TRUETOUR – NORTH AMERICA:
03.16.14 – EDC Mexico, Mexico City, Mexico
03.28.14 – Bayfront Park, Miami, FL- ULTRA MUSIC FESTIVAL