Maria Teresa serves as Vice President of Brand Partnerships at Mirriad, an Academy Award-winning advertising technology company that uses proprietary AI-powered digital effects to insert brands into targeted TV, digital, film, and music programming after it’s been filmed, instantly creating new advertising possibilities in an increasingly ad-free on-demand environment. In her role she is responsible for building the US and LATAM markets, driving new business across brand and content partners. Maria Teresa began her career in music at Cardenas Marketing Network (CMN), a multicultural experiential agency, spearheading sponsorship efforts for legendary acts across Latin and Urban music. Most recently, Hernandez held roles of VP, Brand Partnerships at Branded Entertainment Network (BEN) a Bill Gate’s owned entertainment company, and VP of Sales at IPG’s specialty agency, Orion. Hernandez holds an MA from Roosevelt University in Chicago and a BA from Northern Illinois University and lives in New Jersey with her husband and two young children.
