Los Angeles has a population of about 39,538,223– with a Latina/Latino population of approximately 48.6% – yet it has very limited options on Bilingual literature inside bookstores written by LatinX authors and poets, full-fledged Arts Academies and academic curriculum that offers access to cultural references for youth and young adults.
ALEGRíA began as a Bilingual magazine back on 2012. Since day one, its mission has been to uplift and highlight the positive contributions of Latina/Latino artists and creatives in media and entertainment. Alegría Bilingual Magazine was founded by Colombian American writer, poet and entrepreneur, Davina A. Ferreira.
Nowadays, ALEGRÍA is a multimedia and publishing company as well as a mobile bookstore serving different communities in Los Angeles County and bringing the beauty of Latina/Latino writers and literature to the streets, schools and cultural events.
Wanting to expand and grow her mission, Ferreira is now set to open her non-profit to provide year-round on-site and off-site free or low-cost creative writing, public speaking, performance arts and wellness for LatinX writers, artists and creative entrepreneurs.
Aware of the positive social impact it can engender, the organization practices social engagement through our community events, internship opportunities, and since 2019 also offers the Alegría Fest: a two day arts and wellness festival for Latina artists and creatives.
Other projects include Alegría Publishing, one of the country’s leading LatinX book publishing indie presses with over 30 titles by the end of 2021.