New beverage made with a hint of real lime juice created for Hispanic flavor preferences
Pepsi is bringing excitement to its cola options with the launch of Pepsi Limón, a new flavored cola made with just the right amount of authentic lime juice. Handcrafted and inspired by the preferences of Hispanic consumers, Pepsi Limón combines the distinct flavor of Pepsi with a hint of real lime juice resulting in a great tasting cola. Featuring real sugar, Pepsi Limón captures the tart, refreshing taste that Hispanics love to enjoy with their meals and in their beverages.
“Pepsi knows the importance of authentic flavor and delivering on its promise for great tasting products,” said Melissa Miranda, Cultural & Commercial Strategy, Pepsi. “Pepsi’s roots have long showcased the brand’s connection and affinity with Hispanic consumers and Pepsi Limón was created with those consumer preferences in mind.”
The introduction of Pepsi Limón reinforces PepsiCo’s commitment to growing its diverse beverage portfolio and providing great tasting options for Hispanic consumers. Working closely with Adelante, PepsiCo’s employee association that fosters relationships with the Hispanic community, Pepsi identified the need for a beverage made with real lime juice to deliver for the taste palates of our Hispanic consumer.
The combination of cola and lime makes Pepsi Limón the perfect refreshing and delicious beverage choice for barbeques, gatherings, beach trips and more. Pepsi Limón is now available in 20 oz. and 2 liter bottles in select markets including California, Arizona, New Mexico, Texas and Chicago, IL. For more information, please visit www.pepsi.com or to join the conversation follow @Pepsi.