ABOUT ELI REED: Pro skater Eli Reed launched The Eli Reed Collection in 2011. Hailing from Boston, Reed’s love of prints and snapbacks led him to create a line of men’s shirts, hats and unisex socks which has sold out within days at Supreme NY. The collection includes signature snap backs emblazoned with the U.S. flag that embodies the DIY-rebel attitude that has made this pro skater’s lifestyle brand so popular. Kitchy one-liners “Don’t Shred On Me” and “Just Fuckin’ Do It” are found in bold colors on both hats and snapbacks. During Obama’s reelection, Reed launched his American flag socks on the online marketplace The Cools in celebration of the big win on November 7th, 2012. Reed continues to develop his brand using bright colors, and playful one-liners attracting the likes of pro-skaters, bloggers and celebrities including ASAP Rocky, and Kendrick Lamar. Reed is a member of the Converse Skate Team and currently resides between Los Angeles, California and New York City.