The Largest Latin Music & Cultural Festival In The Country…. ‘L FESTIVAL’ Will Return To Southern California On March 18-19, 2017

The First Major Outdoor Music Festival of the 2017 Season, L FESTIVAL Has Already Confirmed Full Set Headline Performances From Superstars Such As:



And JENNI RIVERA (Hologram)

–  Watch The New 2017 L FESTIVAL Video Spot –


Now Taking Place Within The Los Angeles Metropolitan Area, 

L FESTIVAL Will Be The Premiere Attraction To Unveil An 

All-New Special Event Space At The Village At Pico Rivera


Presented In Partnership With CORONA EXTRA,

And In Association With PANDORA, CHIVAS REGAL & D’USSÉ Cognac,

L FESTIVAL Will Also Feature Performances By:

DJ Alex Sensation, La Séptima Banda, Jose Manuel Figueroa, Sebastián Yatra, La Fame, Jesus Mendoza, Cali y Dandee And Cheyo Carrillo


Pre-Sale Tickets Are Available Starting TODAY, December 8th, With The General Public On-Sale Following Monday, December 12th Via:

“More than 15,000 people attended each day of [the first] L Festival – The family-themed festival, put together by Universal Music Latin Entertainment… it was far more than simply another festival …Instead of being narrowly themed within a single genre, it was attempting to cover all genres — pop, rock, regional Mexican, urban and even EDM — and also bring food and art to the mix for a complete family experience that evoked the Latin fests of yore, designed as big family events with very moderately priced tickets….boosted by a strong roster of acts, L Festival got off to a strong start.” 

– Billboard

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LOS ANGELES, CA—December 08, 2016 – Universal Music Latin Entertainment (UMLE) and AEG today announce the return of the largest Latin Music & Cultural festival in the United States with the second edition of L FESTIVAL. Set to take place on March 18-19, 2017, the family-friendly L FESTIVAL will kick-off the 2017 music festival schedule with headlining appearances from superstar artists such as MARCO ANTONIO SOLIS, JUANES, LOS TIGRES DEL NORTE, J BALVIN, BANDA EL RECODO, INTOCABLE, and a very special new/extended JENNI RIVERA hologram performance. L FESTIVAL will mark the first time many of these legendary artists have done full-length sets on the same event bill. Additional performers at L FESTIVAL will include DJ Alex Sensation, La Séptima Banda, Jose Manuel Figueroa, Sebastián Yatra, La Fame, Jesus Mendoza, Cali y Dandee and Cheyo Carrillo. 

(Artist lineup subject to change, watch for additional performer announcements coming soon.)


Having already attracted concert goers from twenty-four different states in its first edition, L FESTIVAL will continue to grow as a national travel destination for music fans with a move even closer to Los Angeles for even easier access- with the event now set to take place at the all-new The Village at Pico Rivera.  Festival producers and The Village at Pico Rivera are creating a never before seen, new concert area to host L FESTIVAL – with multiple stages, international food vendors, an art exhibit and many more fan experiences. Many of these improvements will serve residents of the area year-round, and L FESTIVAL attendees for years to come as the special event continues to grow.


Presented in partnership with the festival’s official beer sponsor CORONA EXTRA, and in association with PANDORA, CHIVAS REGAL and D’USSÉ Cognac, pre-sale tickets for L FESTIVAL are available starting today, December 8th, through Sunday (12/11) – with the general on-sale set to follow Monday, December 12thvia


In anticipation of this unprecedented gathering of Latin music superstars, fans can start preparing for their festival experience now by listening to an updated L Festival Mixtape  – provided by the event’s official digital music partner PANDORA to reflect the 2017 L Festival lineup.


“We are thrilled to bring the return of L Festival to Los Angeles. Our goal is to showcase world class full set performances combined with exciting fan experiences during the two day event that is next to none. As we continue to embark on live events, L Festival represents our crown jewel in the Latino space.”

– Gustavo Lopez, EVP and GM of Universal Music Latin Entertainment

“Goldenvoice is excited to join forces once again with our long standing partner UMLE. We are confident that our expertise in live shows and the festival business will contribute to the festival’s growth. We have an incredible line-up that represents all spectrums of the Latin community and we are committed to giving them an unforgettable experience at L Fest.” – Rebeca Leon, SVP, Latin Talent, Goldenvoice 

“We are really looking forward to seeing so many members of our community come together for the first major concert festival of 2017. Performing in the Los Angeles area is always a highlight for us, but to be able to finally perform full sets for the first time on the same stage alongside fellow artists like Marco Antonio Solis, that we are blessed to call a good friend, will be very special for us.  We are very excited to participate in this once-in-a-lifetime weekend of music at L Festival that we expect people will remember for a long-time to come” –Los Tigres del Norte



About Universal Music Group

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.  Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world.  Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.

Universal Music Group is a Vivendi company.  Find out more at:


About AEG Live

AEG Live, the live-entertainment division of Los Angeles-based AEG, is dedicated to all aspects of live contemporary music performance.  AEG Live is comprised of touring, festival, broadcast, merchandise and special event divisions, fifteen regional offices and owns, operates or exclusively books thirty-five state-of-the-art venues.  The current and recent concert tour roster includes artists such as Alicia Keys, American Idols, Bon Jovi, Carrie Underwood, Daughtry, Enrique Iglesias, Jennifer Lopez, Justin Bieber, Kenny Chesney, Leonard Cohen, Paul McCartney, Taylor Swift, The WHO, Trey Songz and Juanes.  The company is also currently producing residency shows at The Colosseum at Caesars Palace in Las Vegas including Celine Dion, Rod Stewart and Shania Twain and is the exclusive promoter at The Joint at Hard Rock Hotel & Casino Las Vegas.  AEG Live is also the largest producer of music festivals in North America from the critically acclaimed Coachella Valley Music & Arts Festival to Stagecoach Country Music Festival and New Orleans Jazz & Heritage Festival. For more information, please visit:


About Corona Extra 

Corona Extra is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. The refreshing flavor and carefree attitude of Corona have made it the #1 imported beer in the U.S. and the #5 beer brand overall. Corona has been helping consumers “Find their Beach” in the U.S. since 1981.

Corona Extra is exclusively brewed, imported and marketed by Constellation Brands for the U.S. market.


About Pandora

Pandora is the world’s most powerful music discovery platform – a place where artists find their fans and listeners find music they love. We are driven by a single purpose: unleashing the infinite power of music by connecting artists and fans, whether through earbuds, car speakers, live on stage or anywhere fans want to experience it. Our team of highly trained musicologists analyze hundreds of attributes for each recording which powers our proprietary Music Genome Project®, delivering billions of hours of personalized music tailored to the tastes of each music listener, full of discovery, making artist/fan connections at unprecedented scale. Founded by musicians, Pandora empowers artists with valuable data and tools to help grow their careers and connect with their fans. | @pandoramusic | | @PandoraBrands |


About Chivas Regal®

Launched in 1909, Chivas Regal is the world’s first luxury whisky and is considered to be a timeless classic, renowned for its benchmark quality and taste, style, substance and exclusivity. A truly global brand, Chivas Regal has been integral to the growth of the Scotch whisky category worldwide and today sells 4.5 million 9L cases annually in more than 150 countries across the globe. With generosity, entrepreneurship and integrity at the heart of Chivas Regal, the brand launched its successful Win the Right Way campaign in 2014, which aims to inspire a new generation whilst making a positive impact on the lives of others. The Chivas Regal range includes Chivas 12, Chivas Extra, Chivas 18, Chivas 25, the pinnacle of the range ultra-prestige blend, Chivas Regal The Icon and the Global Travel Retail exclusive, Chivas Brothers Blend. Launched in October 2016, Chivas Regal Ultis is the first blended malt Scotch whisky from the House of Chivas and represents the true Essence of Chivas Regal.


About D’USSÉ Cognac:

D’USSE: Naturally aged at least four and a half years in the cellars of France’s Château de Cognac, D’USSÉT VSOP Cognac emerges as a bold, full-bodied blend that arouses the palate. On the nose, it reveals a powerful bouquet, rich in woody notes that are layered with touches of cinnamon and floral notes. Distinctively and unexpectedly smooth, with each taste, you savor hints of spices, almond and cinnamon. Subtle accents of honey and dried fruits are the finale. For more information on D’USSE including a store locator please visit Follow D’USSE on social media: @dussecognac.



John Reilly/Sylvia Bedrosian/Maureen O’Connor – Rogers & Cowan

212-878-5076 / 310-854-8116  –




El Festival De Música y Cultura Latina Más Grande del País…

‘L FESTIVAL’ Regresa Al 

Sur de California Del 18 al 19 de Marzo de 2017

El Primer Festival de Música del 2017, L FESTIVAL Ya Ha Confirmado Presentaciones De Súper Estrellas Como:





– Vea el Nuevo Vídeo Para El  L FESTIVAL Del 2017 –


Con Nueva Localización, L FESTIVAL Se Llevará A Cabo 

En El Area Metro de Los Angeles,   

Convirtiéndose En La Atracción Que Revelara Un Nuevo Espacio Para Eventos Especiales En 

The Village en Pico Rivera


Presentado en colaboración con CORONA EXTRA,

y en asociación con PANDORA, CHIVAS REGAL y D’USSÉ Cognac,

L FESTIVAL Contará También Con Presentaciones De:

DJ Alex Sensation, La Séptima Banda, Jose Manuel Figueroa,

Sebastián Yatra, La Fame, Jesus Mendoza, Cali y Dandee Cheyo Carrillo


Pre-Venta de Boletos Disponible HOY, 8 de diciembre, Y Los Boletos Para El Público En General Estarán A La Venta El Lunes 12 de diciembre a través de:


“Más de 15,000 personas asistieron diariamente a L Festival – el festival familiar, organizado por Universal Music Latin Entertainment… fue mucho más allá de un simple festival…En vez de ser dedicado sólo a un género, intentaron  cubrir todos los géneros– pop, rock, regional mexicano, urbano y hasta EDM – también contó con comida y arte para brindar una experiencia familiar latina, diseñada para grandes eventos familiares con precios accesibles…impulsado por una lista sólida de presentaciones, L Festival tuvo un buen comienzo.” 

– Billboard

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LOS ANGELES, CA—8 de diciembre de 2016 – Universal Music Latin Entertainment (UMLE) y AEG anunciaron hoy el regreso del festival de música y arte más grande de los Estados Unidos con la segunda edición del L FESTIVAL. Listo para dar comienzo del 18 al 19 de marzo de 2017, L FESTIVAL, un festival familiar, dará comienzo a la temporada de festivales del 2017 con presentaciones por súper estrellas como MARCO ANTONIO SOLIS, JUANES, LOS TIGRES DEL NORTE, J BALVIN, BANDA EL RECODO, INTOCABLE y un nuevo holograma especial de JENNI RIVERA. L FESTIVAL marcará la primera ocasión donde muchos de estos legendarios artistas tendrán sets completos sobre una misma tarima. Entre los artistas adicionales que participarán del L FESTIVAL se encuentran DJ Alex Sensation, La Séptima Banda, Jose Manuel Figueroa, Sebastián Yatra, La Fame, Jesus Mendoza, Cali y Dandee y Cheyo Carrillo. Pendientes a nuevos avisos sobre artistas adicionales y cambios a lista de artistas participantes. 

En su primera edición, el L FESTIVAL atrajo a personas de 24 diferentes estados y continuará creciendo, convirtiéndose en un destino de viaje nacional para los fans de música, y ahora con una nueva localización para acceso más conveniente en Los Angeles en The Village en Pico Rivera.  Los productores del festival y The Village en Pico Rivera están creando un área nunca antes vista para que se lleve a cabo L FESTIVAL – con múltiples tarimas, venta de comida internacional, exhibiciones de arte y muchas otras experiencias para los fans. Muchas de estas mejoras serán útiles para los residentes del área durante el año y para los participantes L FESTIVAL por los años subsiguientes mientras continúe creciendo.

Presentado en colaboración con CORONA EXTRA, la cerveza oficial del festival y en asociación con PANDORA, CHIVAS REGAL y D’USSÉ Cognac, la Pre-Venta de Boletos para el L FESTIVAL estarán disponible hoy, 8 de diciembre hasta el domingo 11 de diciembre, luego los boletos para el público general estarán disponible comenzando el lunes 12 de diciembre a través de

Mientras llega la fecha, los fans podrán prepararse para la experiencia del festival escuchando el L Festival Mixtape – presentado por PANDORA, el socio oficial de música digital.

“Estamos emocionados de volver a traer  L Festival a Los Angeles. Nuestra meta es ofrecer presentaciones de calibre mundial en combinación con una experiencia única para los fans durante el evento inigualable de dos días de duración. Mientras continuamos desarrollando nuestro negocio de eventos en vivo, L Festival representa nuestra joya dentro del espacio latino.” 

– Gustavo Lopez, EVP y GM de Universal Music Latin Entertainment 

“Goldenvoice está emocionado de poder unir fuerzas nuevamente con UMLE, nuestro socio por muchos años. Sabemos que nuestra experiencia con shows en vivo y en el negocio de festivales contribuirá al crecimiento del festival. Tenemos una lista increíble de artistas que representan una amplia parte  de la comunidad Latina y estamos comprometidos a brindarles una experiencia inolvidable en L Fest.” – Rebeca Leon, SVP, Latin Talent, Goldenvoice

 “Estamos emocionados de ver a muchos miembros de nuestra comunidad unirse por primera vez en el primer festival del 2017. Presentarnos en el área de Los Angeles siempre es importante para nosotros, pero poder presentar sets completos por primera vez junto a otros artistas y agrandes amigos como Marco Antonio Solis será  muy especial para nosotros. Estamos emocionados de participar en esta experiencia única durante un fin de semana de música en L Festival que esperamos que las personas recuerden por mucho tiempo” –Los Tigres del Norte


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