Avicii, a multi-platinum, producer and songwriter will integrate his brand into the property to create the Avicii Hotel experience at SLS South Beach. SLS will collaborate with Avicii to launch the EDM-meets-luxury hotel featuring world-class programming and events, exclusive room packages and SLS Hotels’ award-winning culinary offerings, The Bazaar by José Andrés, Katsuya by Starck, and Hyde Beach.
“I’m so excited to, for the second year in a row, launch the Avicii Hotel and get in front of fans on this amazing property during Miami Music Week,” said Tim Bergling, better known by his stage name Avicii.
“The SLS brand is rooted in a commitment to culture, style and innovation, and partnering with Avicii is powerful representation of that dedication,” said Costas Charalambous, Senior Vice President of sbe Nightlife Group. “Together we’ll create a one-of-a-kind experience for the EDM/dance music community that will add an unparalleled element to Miami Music Week.”
Guests can book rooms today with starting rates at $450.00 for single occupancy and $865.00 for double occupancy. Additionally, Avicii Hotel at SLS South Beach will offer guests exclusive access to performances and events from some of the world’s most renowned DJs. A full slate of performances and events will be announced in the coming weeks along special room packages that include tickets and VIP access to the entire property.
Avicii Hotel at SLS South Beach will span a five day series of performances and events that kicks off with Winter Music Conference on Friday, March 21st through Sunday, March 30th and Ultra Music Festival from Friday, March 28th through Sunday, March 30th. Avicii has made history two years running at Ultra, and is a headline performer again this year.
sbe is a creative hospitality company that develops, manages and operates award-winning hotels, restaurants and nightlife. Through exclusive partnerships with cultural visionaries, sbe is dedicated to delivering the best in design, culinary and entertainment. Already a proven leader in the hospitality and real estate industries, sbe has over 80 properties currently operating or in development, and has expanded several of its flagship brands including SLS Hotels, Katsuya by Starck, The Bazaar by José Andrés and Hyde Lounge nationally and internationally. Founded in 2002 by Chairman and CEO Sam Nazarian, sbe is a privately held company. More information about sbe can be obtained at sbe.com, or by downloading the sbe App.
Avicii is renowned for his spectacular live shows, bringing audiences to ecstatic moments of party bliss and ‘driving the crowd bonkers” (Rolling Stone). After just three years of performing, Avicii rocketed to the #3 position on DJ Mag’s yearly poll of the Top 100 DJs and appeared onForbes Most Powerful Artists Under 30 in 2013 and 2014. His first album, last year’s TRUE, was named Album of the Year by Elektro and the New York Times called Avicii “savvy and timely,” and “an artist carrying today – and tomorrow – on his shoulders.” Dancing Astronaut wrote, “…timeless…an hour of excellence.” “Wake Me Up,” the first single from the album, was #1 in 81 countries, is triple platinum in the U.S., and the video for the track has been watched over 260 million times on YouTube alone. “Hey Brother,” his current single, is exploding at radio and its video has received raves around the world: http://www.youtube.com/watch?v=6Cp6mKbRTQY
Avicii broke out with his international mega-hit “Le7els” which conquered club charts worldwide, garnered over 83 million YouTube views and sold over 4 million singles; and “Silhouettes,” which netted over 40 million views. 24-year old Avicii leads the next generation of electronic music producers to explode, propelling him into the ranks of superstar DJs who are able to perform to massive crowds. He is the face of Denim & Supply Ralph Lauren, which has been a true creative partnership between Avicii and the brand. Avicii and manager Ash Pournouri have donated over $2.5 million to hunger initiatives through their House for Hunger charity, including royalties from Avicii X You, the first ever worldwide music collaboration.
With offices in Stockholm, New York and Los Angeles, At Night Management and founder Ash Pournouri bring a creative and innovative perspective to music management and marketing. Ash’s eye for raw talent and the experience to nurture it is combined with a strategy that’s based on leveraging fame into a brand that transcends music into areas such as fashion, movies and charity. He has created brand and licensing deals such as with Bud Light and Ralph Lauren’s “Denim & Supply” line—the first ever celebrity relationship for the venerable brand. It is Pournouri’s singular vision that has brought standards for marketing and innovation around ULTRA and WMC to a new high and that has masterminded the meteoric rise of Avicii.
Pournouri’s role as a producer and manager earned him a Grammy nomination and a place on Billboard magazine’s “Dance Music’s Most Influential Executives,” which dubbed him the “Scooter Braun of EDM”. He is also the creative force behind the Avicii videos, which have over 600million views on Youtube and earned multiple MTV nominations. He has launched a new record label and his penchant for creating new paradigms has led to his development of the duo Cazzette, the first artists ever to be launched on Spotify. He has also created the House for Hunger charity with Avicii and together they have given over $2.5 million to hunger initiatives.
SLS HOTEL SOUTH BEACH JOINS FORCES WITH SUPERSTAR DJ AVICII TO LAUNCH AVICII HOTEL AT SLS SOUTH BEACH DURING ULTRA AND WMC was last modified: February 8th, 2014 by Davina Ferreira